Brand colours#F73936 · #060606 · #F4F3FF
TypefacesIBM Plex Sans · IBM Plex Mono

Brand Assets

Press &
Media Kit

Official brand assets, colours, typography and communication guidelines. Everything you need to represent ROOTKey accurately and consistently.

Scroll to the logo files ↓
3
Logo forms
5
Colour versions
2
Typefaces
SVG + PNG
Formats

Brand Identity

Colour
Palette

Red is the one accent: one element per page, slide or image. Use the exact values, without gradients, glows or transparency.

Brand palette - 6 colours · click to copy

Brand Identity

Logos
& Marks

Choose the form and the colour, then download the file. The files already include the clear space. Never stretch, recolour, outline or add effects, and never use the earlier purple or gradient versions.

Logo files · choose and download

Form

Colour

Preview on

Usage Rules

Clear space

Leave at least the height of the 'R' on all sides. The downloaded files already include it.

Minimum size

Horizontal logo: 120 px minimum width. Icon: 24 px minimum.

Backgrounds

White + red on dark backgrounds, ink + red on light ones. Never on busy or low-contrast backgrounds.

Brand Identity

Typography

IBM Plex Sans for headings and text: headlines mix regular and bold in one sentence to carry the emphasis. IBM Plex Mono for labels, hashes and technical references. Sentence case. Both are free on Google Fonts.

Aa

IBM Plex Sans

700 · Bold

Cyber Resilience

600 · Semibold

Data Integrity

500 · Medium

Audit-Ready Evidence

400 · Regular

Cryptographic proof

400 + 700 · Headlines

Restored is not proven.

Aa

IBM Plex Mono

700 · Bold

sha256:a3f9bc14...

600 · Semibold

integrity: verified

500 · Medium

sealed · 09:14:03 UTC

400 · Regular

{ "status": "ok" }

Communication

Brand Voice
& Rules

ROOTKey speaks to security and compliance professionals. Be direct, precise and confident, never alarmist or vague.

Positioning

Most companies can restore systems. Few can prove their data is still trustworthy.

Official one-liner

Not just that it changed. What, who, when, where.

Tagline

If you can't prove it, you can't trust it.

Framework

Anchor · Detect · Recover

Approved lines
  • Cyber resilience, proven.
  • Restored is not proven.
  • Proof of integrity, before and after an attack.

Brand lines are used in English in every market.

Boilerplate

ROOTKey is a cyber resilience platform that proves the integrity of data before and after an attack. It shows exactly what changed, who changed it, when and from where, and restores the last version proven valid, down to a single file or row. It deploys as SaaS, private cloud or on-premise and connects directly to SharePoint, OneDrive, Amazon S3 and Cloudflare R2, plus a REST API.

Do
  • Write "ROOTKey": capital K, no spaces.
  • Lead with outcomes: trust in recovered data and business continuity.
  • Describe the proof as a sealed fingerprint in an independent registry.
Don't
  • Never write "Rootkey", "rootkey", "Root Key" or "ROOT KEY".
  • Do not use the earlier purple or gradient logos, or place the logo on busy or low-contrast backgrounds.
  • Do not describe ROOTKey as a backup, storage or blockchain product: it is a cyber resilience platform.

Press Contact

Need something
specific?

For interview requests, co-marketing or custom assets not listed here, contact us directly.